having a lot offun creating this new show and to be honest the whole process has done a great job in strengthening my love for radio even further. This move to work with regional and online networks in the UK is not only to continue the progressive sound I have built over the years but to give new and more abstract sounding artists I play more exposure to a bigger audience”.
Continuing to pioneer the multi genre mix style Sonnyji created on his BBC show 6 years ago the new East Beatz West mixcasts are a bolder, more experimental mix of Asian and non Asian sounds colliding together into one colourful, and very big musical journey from a British DJ who has immersed himself musically to what is around him. Taking in the heavily percussive roar of UK Bhangra, the frenetic carnival vibe of new Bollywood and mixing it all up with US Hip Hop, UK Urban, London & American Bass music with a nod heavily to Ibiza House this show not only makes you wanna move but challenges the ears at the same time.
All the radio partners that Sonnyji has been talking to are passionate about change and bringing in something fresh and challenging for their listeners. And with the first five stations as very much the starting