The information DesiHipHop.com and its affiliated persons and entities (“DesiHipHop.com”) collects about you at http://www. DesiHipHop.com (“DesiHipHop.com “), is used to provide you with a more personalized and rich experience while visiting DesiHipHop.com. DesiHipHop.com is intended for viewing solely in the United States. Your use of DesiHipHop.com is expressly conditioned on your acceptance of and agreement to this Privacy Policy. This Privacy Policy sets forth the terms and conditions that apply to your use of DesiHipHop.com. By using DesiHipHop.com, you agree to abide by this Privacy Policy. In addition, when using specific services or entering contests or sweepstakes, you agree to abide by any guidelines or rules posted in connection with such services, contests or sweepstakes, all of which are hereby incorporated by reference into this Privacy Policy. If you do not agree with any posted guidelines or rules, or with any part of this Privacy Policy, you must not use DesiHipHop.com. If you do not comply with this Privacy Policy at all times when using DesiHipHop.com, DesiHipHop.com reserves the right to deny or restrict your access. The terms and conditions of this Privacy Policy shall apply regardless of the means by which DesiHipHop.com was accessed, including but not limited to through the URL, electronic mail or links from other sites. Please read on for details.

What Does This Privacy Policy Cover?

This Privacy Policy covers how DesiHipHop.com treats information that DesiHipHop.com collects and receives about you via DesiHipHop.com, including information related to your past use of DesiHipHop.com. DesiHipHop.com has prepared a detailed policy in order for you to know as much as possible about DesiHipHop.com’s practices so that you can make informed decisions. By using DesiHipHop.com and thereby agreeing to this Privacy Policy, you expressly consent to DesiHipHop.com’s use and disclosure of automatic and personal information provided to DesiHipHop.com when you interact with DesiHipHop.com, as described in this Privacy Policy. This Privacy Policy does not apply to: (i) the practices of companies or other third parties that DesiHipHop.com does not own or control, or people that DesiHipHop.com does not employ or manage; or (ii) any offline matters, activities or information that DesiHipHop.com or any affiliate collects about you or anybody else.

YOUR CALIFORNIA PRIVACY RIGHTS

Residents of the State of California, under a provision of the California Civil Code, have the right to request from companies conducting business in California a list of all third parties to which the company has disclosed personal information during the preceding year for direct marketing purposes. Alternatively, the law provides that if the company has a privacy policy that gives either an opt-out or opt-in choice for use of your personal information by third parties (such as advertisers or affiliated companies) for marketing purposes, the company may instead provide you with information on how to exercise your disclosure choice options.

DesiHipHop.com qualifies for the alternative option by allowing you to opt-out or opt in to the use of your personal information by third parties for direct marketing purposes as described below. Therefore, we are not required to maintain or disclose a list of the third parties that received your personal information for marketing purposes during the preceding year.

If you are a California resident and request information about how to exercise your third party disclosure choices you must send an email request to info@desihiphop.com with the phrase “Your California Privacy Rights” in the subject line. The response will be sent to the email address from which the request was received. We will not accept requests via postal mail, the telephone or by facsimile. We are not responsible for notices that are not labeled or sent properly, or do not have complete information.

How Does DesiHipHop.com Collect and Use Information About You?

The information learned from DesiHipHop.com’s users, members and customers helps DesiHipHop.com personalize and continually improve your experience at DesiHipHop.com. Here are the types of information DesiHipHop.com gathers and how this information is used:

Automatic Information: DesiHipHop.com receives and stores certain types of Automatic Information whenever you interact with DesiHipHop.com. Here are the types of Automatic Information DesiHipHop.com gathers and how it is used:

IP Address: Your Internet Protocol (“IP”) address is a unique identifier used to connect your computer to the Internet. Your IP address also is stored in DesiHipHop.com’s user registration databases when you register with DesiHipHop.com.

IP addresses may be used for various purposes, including to:

• Help DesiHipHop.com identify you and your shopping cart and to gather broad demographic information.
• Diagnose service or technology problems reported by DesiHipHop.com users or engineers that are associated with the IP addresses controlled by a specific Web company or ISP.
• Estimate the total number of users visiting DesiHipHop.com from specific countries or regions of the world.
• Track visits to and business at DesiHipHop.com’s stores.
• Help determine which users have access privileges to certain content that DesiHipHop.com hosts.

Cookies: DesiHipHop.com uses a feature of your Internet Web browser called a “cookie,” a small piece of information stored on your hard drive that uniquely identifies your intra- and inter-requests on DesiHipHop.com. Cookies may be used for various purposes, including to keep track of preferences you specify while you are using DesiHipHop.com. Other companies that are presenting advertisements on some of DesiHipHop.com’s pages may set and access cookies on your computer. DesiHipHop.com does not control cookies from third-party advertisers. Other companies’ use of their cookies is subject to their own privacy policies and not the privacy policy of DesiHipHop.com The use of advertising cookies sent by third-party servers is standard in the Internet industry.

Web Beacons: Web pages may contain electronic images (called a “single-pixel GIF” or “Web beacon”) that allow a website to count users who have visited that page or to access certain cookies. DesiHipHop.com uses Web beacons in the following ways:

• Within DesiHipHop.com in order to count users and to recognize users by accessing DesiHipHop.com cookies.
• To personalize your experience when you visit DesiHipHop.com.
• Mobile Device Unique Identifier: DesiHipHop.com may from time to time provide services that allow users to access and customize Internet content through mobile phones, PDAs and other alternative devices. These devices may collect different information than what is collected by computers.
• When connecting to DesiHipHop.com using a mobile device that provides Internet access, if the mobile device service provider uniquely identifies the device, DesiHipHop.com will receive this information.
• DesiHipHop.com may use this unique mobile device identification information to offer extended services and/or functionality.
• Certain DesiHipHop.com services may require collection of the phone number for your device. DesiHipHop.com may associate that phone number to the mobile device identification information.

Physical Location

• Some mobile phone service providers in the United States are required to operate a system that will pinpoint the physical location of devices that use their service.
• Depending on the provider and if you are located in the United States, DesiHipHop.com may automatically receive this information.
• DesiHipHop.com may use and store this information to provide enhanced location-based services as well as to serve location-targeted advertising.

Personal Information: DesiHipHop.com also receives and stores information that personally identifies you. The types of personally identifiable information that may be collected at DesiHipHop.com include: name, address, email address, phone number, fax number, billing address, shipping address, product selections, order number, referring URL, IP address, password, username, how you got to know about DesiHipHop.com, gender, occupation, personal interests, your age and information about your interests in and use of various products, programs and services. You voluntarily provide this personally identifiable information when you enter it on DesiHipHop.com to sign up as a member of DesiHipHop.com, whether in connection with a newsletter subscription, when you enter a sweepstakes, promotion or contest and/or other special benefits.

At DesiHipHop.com, you can submit personally identifiable information about other people. For example, you might submit a person’s name and email address to email a DesiHipHop.com news story and, if you are located in the United States, order a gift on DesiHipHop.com and want it sent directly to the recipient, you might submit the recipient’s name and address. The types of personally identifiable information that may be collected and stored about other people at DesiHipHop.com include: recipient’s name, address, email address and telephone number. DesiHipHop.com does not knowingly share with, rent, transfer or sell personally identifiable information that you submit about other people to any third parties or nonaffiliated entities.

If you would like to update the information you provide in your membership account or unsubscribe to newsletters, please contact us. New categories of marketing communications may be added to the account preferences page from time to time. Users who visit this page can opt out of receiving future marketing communications from these new categories or they can unsubscribe by following instructions contained in the messages they receive. DesiHipHop.com reserves the right to send you certain communications relating to DesiHipHop.com services, such as service announcements, administrative messages and the DesiHipHop.com newsletter without offering you the opportunity to opt-out of receiving them.

If you are located in the United States and make a purchase on DesiHipHop.com, we will collect and store your personally identifiable information. When processing an order on DesiHipHop.com, we need to know your name, mailing address, billing address, email address, telephone number, product selection, order number, credit card number, security code and expiration date. This information is necessary to process your order and to keep you updated on your shipping status. DesiHipHop.com may share such information with companies that help us process information, extend credit, fulfill customer orders, deliver products to you, manage and enhance customer data, provide customer service, assess your interest in our products and services, or conduct customer research or satisfaction surveys. These companies are also obligated to protect your personal information in accordance with DesiHipHop.com’s policies.

Does DesiHipHop.com Ever Share Information with Other Parties?

Disclosure of Information to Outside Parties: DesiHipHop.com does not rent, sell, or share personal information about you with other people or nonaffiliated companies except to provide products or services you’ve requested, when we have your permission, or under the following circumstances. DesiHipHop.com may disclose information about you to those whose practices are not covered by this Privacy Policy under certain circumstances including, but not limited to:

• DesiHipHop.com provides the information to trusted partners who work on behalf of or with DesiHipHop.com and under confidentiality arrangements. These companies may use your personal information to help DesiHipHop.com communicate with you about offers from DesiHipHop.com and our marketing partners.
• DesiHipHop.com responds to subpoenas, court orders, or legal process, or to establish or exercise DesiHipHop.com’s legal rights or defend against legal claims.
• DesiHipHop.com shares information in order to investigate, prevent or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of DesiHipHop.com’s terms of use or as otherwise allowed by law.
• DesiHipHop.com may also disclose information about you if it determines that for national security, law enforcement, or other issues of public importance, disclosure is necessary.
• DesiHipHop.com displays targeted advertisements based on personal information. Advertisers (including ad serving companies) may assume that people who interact with, view or click on targeted ads meet the targeting criteria (for example, women ages 18-24 from a particular geographic area). By interacting with or viewing an ad you are consenting to the possibility that the advertiser will make the assumption that you meet the targeting criteria used to display the ad.

Due to the existing regulatory environment, DesiHipHop.com cannot ensure that all of your private communications and other personal information will never be disclosed in ways not otherwise described in this Privacy Policy. By way of example (without limiting the foregoing), third parties may unlawfully intercept or access transmissions or private communications.

Links to Outside Third Parties: DesiHipHop.com may establish relationships with business partners by creating a link between their sites and DesiHipHop.com. DesiHipHop.com is not, however, responsible for the content, maintenance or privacy policies of those sites. Once you click over to a third party site, DesiHipHop.com encourages you to check its privacy policy.

DesiHipHop.com may contain links to other sites whose information practices may be different than the information practices of DesiHipHop.com. Users who click over to a third party site from a link on DesiHipHop.com must be aware that DesiHipHop.com makes no warranties with regard to that site’s policies or business practices. DesiHipHop.com is not responsible for any transactions that occur between the user and the third party site. Please consult the other sites’ privacy policies, as DesiHipHop.com has no control over information that is submitted to or collected by these third parties. Should a user purchase any products or services from that third party site, the user must contact the third party site directly regarding any disputes that might occur, including but not limited to delayed shipping, missing products, damaged goods or pricing and billing discrepancies. DesiHipHop.com is not responsible for the actions of any third-party site.

Business Transfers: As DesiHipHop.com continues to develop its business, it might sell or buy assets. In such transactions, customer information generally is one of the transferred business assets. Also, in the event that DesiHipHop.com or substantially all of its assets are acquired, customer information will be one of the transferred assets.

Children’s Guidelines: DesiHipHop.com does not knowingly collect personally identifiable information from children under the age of 13, nor does it contact children under the age of 13 about special offers or for marketing purposes without a parent’s permission. DesiHipHop.com encourages parents and legal guardians to monitor their children’s Internet use. Also, DesiHipHop.com strongly encourages parents to help DesiHipHop.com enforce its Privacy Policy by instructing their children never to provide personal information on DesiHipHop.com without permission.

It is possible that due to fraud or deception by others, DesiHipHop.com may unknowingly receive information pertaining to children under the age of 13. If DesiHipHop.com is notified of this, once DesiHipHop.com has verified the information, DesiHipHop.com will promptly delete the information from its servers or otherwise obtain parental consent.

Public Forums: DesiHipHop.com has chat rooms, forums, message boards and newsgroups available to its users. Please remember that any information disclosed in these areas becomes public information. Exercise caution when deciding to disclose your personal information, personally identifiable information you submit to one of these forums can be read, collected, or used by other individuals to send you unsolicited messages. DesiHipHop.com is not responsible for the personally identifiable information you choose to submit in these forums. As these forums are public and open for users to interact with each other, DesiHipHop.com expects all its users to respect the rights of others.

Consent to International Information Transfers: DesiHipHop.com is operated in the United States and is intended for viewing solely in the United States. While DesiHipHop.com is committed to providing your information with a high level of privacy protection, you should know that the general level of protection for personal information in the United States may not be the same as that provided in other countries. If you are located outside of the United States, please be aware that any information you provide to DesiHipHop.com will be transferred to the United States. By using DesiHipHop.com, participating in any DesiHipHop.com services and/or providing DesiHipHop.com with personally identifiable information, you fully understand and unambiguously consent to this transfer and the collection and processing of information in the United States.

Changes to This Privacy Policy: DesiHipHop.com will occasionally update this Privacy Policy at DesiHipHop.com’s sole discretion. Please check DesiHipHop.com frequently to see recent changes. Such changes and/or modifications shall become effective immediately upon posting thereof. When DesiHipHop.com changes the policy in a material way a notice will be posted on our website along with the updated Privacy Policy. Your continued use of DesiHipHop.com constitutes your agreement to this Privacy Policy, as it may be amended from time to time, and all of the terms and conditions set forth therein.