At DesiHipHop Inc, we have always strived to support this growing culture organically by providing new & mainstream artists alike a platform to showcase their talent online. Today we are proud to offer you Desi Hip Hop 2.0, a music video streaming OTT platform available on Android with iOS and SmartTV apps coming soon.
Hip Hop in India has taken a political twist. With 2019 Elections around the corner, political parties are gravitating towards the genre to reach their core youth audience. Hip-Hop's anti-establishment roots are being threatened as the art form was born to spread a "higher message". The genre consists mostly of the younger generation as creators plus consumers, so it's a very obvious move from the political parties to use this as a channel - but should we stand for it?
Indian Hip-Hop is going through a similar dynamic, where the Gully Boy fever has incited a Hip-Hop revolution of sorts and artists are forming their own platforms with the help of brands & partners. This article takes a look at popular Hip-Hop artists in India who're carving their own name in the history books of Desi Hip-Hop.
As the Desi Hip-Hop culture matured over the past decade, we've kept a close eye on the various crews across the globe creating a new breed of music & culture for the South Asian youth diaspora. We've lost some notable ones like the BURBAN movement by Shizio in the UK and Zoobabies by Noyz in Canada - but in this game only the strong survive.