Sterling Media Partners With Entrepreneur Institution [TiE]

Sterling Media Partners With Entrepreneur Institution [TiE]


Rajesh Agrawal, Jacqueline Gold, Natasha Mudhar & Dr Sanjeev Ahuja

Sterling Media, one of the UK’s leading multi-communications agency were proud to be partner with The Indus Entrepreneurs (TiE), the world’s largest non-profit organisation singularly focusing on entrepreneurship. Sterling was the official Media and Event partner of the TiE UK Awards which took place on Monday 18th March in Park Lane, London. Both organisations paid homage to some of the most exceptional entrepreneurial talent in the UK.

The TiE UK Awards are recognised as one of the UK’s most coveted awards ceremonies, celebrating those demonstrating outstanding achievements within the fields of enterprise and business. Those in attendance will include FTSE 100 corporations, ultra-high net worth individuals, socialites, other TiE UK Charter Members as well as renowned public figures and VIP’s.

Some of the esteemed winners at the event included; Deepak Kuntawala, Founder of DVK who was awarded the Global Entrepreneur of the Year Award, Jacqueline Gold CEO of Ann Summers and Knickerbox was awarded the Woman Entrepreneur of the Year Award, James Palumbo, Co-Founder and Chairman of Ministry of Sound was awarded the Entrepreneur of the Year Award, The Hub won Social Enterprise of the Year Award and Tej Lalvani COO of Vitabiotics was presented the Young Entrepreneur of the Year Award.

The vibrant boutique multi-communications agency implemented the PR, Event and Marketing strategy for the awards spearheaded by Natasha Mudhar, the young enterprising CEO and MD at Sterling Media. She is known for her phenomenal contribution in the field of brand management, marketing, public relations, advertising, online and events.

Representing a broad range of clients across a variety of sectors including charity, corporate, film, luxury lifestyle and fashion the multi-award winning firm continues to mark its footprints internationally in territories like Middle East, Brazil, USA, Canada, UK & Pan-Europe, South Africa, India and the Far East. The flourishing media agency has also won several notable accounts such Harrods’ marketing in the Middle East, Aston Martin’s launch in India, Powerboat P1, the fastest growing and most exhilarating form of marine motorsport, launch in the BRIC markets, Topsgrup, India’s leading and largest security company’s launch in the UK. The company is also handling the global communications for END7, the world’s first public awareness campaign for Neglected Tropic Diseases and many others from different domains, which features celebrity Emily Blunt, Eddie Redmayne, Tom Felton and Priyanka Chopra in its celebrity video.

Natasha has always been passionate towards building brands, especially those that are relatively unknown in a market. The proactive entrepreneur also grabs eyeballs for leading Sterling Media for being one of the only communication agencies to aggressively take the Indian film fraternity to the global mainstream and for raising the share of voice for niche interest groups to mainstream audiences, such as Ethnic Minorities.

Focused and hard-working in extreme, Natasha started her journey of success at an early age and never looked back. In 2004, she became part of Sterling Media established by Ms Teji Singh and transformed the same into a globally recognized name.

The young, dynamic CEO & MD Natasha Mudhar said ““We were delighted to collaborate with TiE and have the chance to showcase the finest entrepreneurial talents that the UK has to offer from a variety of fields. I truly admire that TiE as an organisation instills that level of education, confidence and belief in young people with the courses and seminars that they offer.

‘The TiE UK Awards celebrates the spirit and ethos of that great thing we call entrepreneurship. Dynamic, creative and enterprising individuals are essential for any society’s economy to flourish. The range and depth of entrepreneurial talent at the event was astounding. This is an amazing feat, and one that should be acknowledged and celebrated.

Entering into the second decade of the millennium, Sterling continues to soar great heights under Natasha’s foresight, ambition and determination. The company is further diversifying into the entertainment fraternity with Teji and Natasha having launched an International Entertainment Fund.