iQ aka Guju Bhai (Gujjubhai) was interviewed by BBC Radio’s Rupal Rajani regarding his latest video “Guju Bhai” that has been attracting a lot of attention recently! With the rise of South Asian (Desi) Hip-Hop artists globally, we are seeing more and more rappers take a stab at the ‘art of rap’ in their native tongue i.e. Punjabi, Urdu, Tamil, etc – but it’s been a really really long time since we’ve heard some real Gujarati rap with street swag! Start listening here at t = 1:32:50 for an indepth interview on the man behind “Guju Bhai”, the concept behind the character portrayed in the video  and ironically, how the King of Punjabi Rap, Bohemia, had once told him to try writing in Gujarati.  The Gujarati community has been waiting for a fresh perspective for quite some time so play close attention as “Guju Bhai” is making some very big moves in a very short time…“Kem Cho Guju Bhai” ?!  Check out iQ’s interview on BBC below:

Check out the official video, “Guju Bhai” :