Bohemia & Sony Music – Together Again!

Bohemia & Sony Music have decided to put their differences aside and work on his next album – and that’s great news not just for his fans, but for the whole industry.

Well that’s huge, considering Bohemia was properly pissed at Sony not to long ago for not knowing how and where to place a HipHop artist within their current catalog causing delays and confusion between the two powerhouses.  Checkout what he had to say on Facebook:

Bohemia & Sony Music, Punjabi Rapper, Desi, HipHop, India

In September of 2013, Sony Music dropped the video to Beparwah (which was already two years late) and screwed up the title: “Bohemia Beparwah Feat Devika”. Bohemia had recorded the song, and shot the video a couple of years ago. But, corporate politics crept up and did what it does best, and delayed pretty much everything! This is not the first time a music label has done this to their artists, and surely won’t be the last. This led to a twitter rant from the Punjabi rapstar that stirred up a real debate.

Bohemia & Sony Music, Punjabi Rapper, Sony Music, India, Desi, HipHop

Well lets hope this time around Bohemia & Sony Music find a good balance and drop something special for all the fans.  Sony has definitely been warming up to HipHop over the past few years by signing artists like Brodha V, Badshah & recently dropping Divine and Naezy’s #MereGullyMein.  We look forward to major labels like Sony Music India & Universal Music Group India to really put money behind developing this market, because at the end of the day – we are all Desi & love HipHop!