15+ Linkedin Tips For Optimizing Your Profile In 2025
This platform works for me because my profile is well-crafted, and people who land on it see it oozes professional credibility (if I do say so myself). Muse columnist Erica Breuer lays out a plan to look active on LinkedIn in just 15 minutes a week, so keep setting aside those five minutes to share statuses and engaged with others. While LinkedIn can be an effective networking tool, it’s no easy task to distinguish yourself from the hundreds of millions of other users who are also trying to stand out. LinkedIn Sales Navigator helps you get more conversations with the people who matter most. Compared to members who don’t use it, LinkedIn Sales Navigator users build 4.3x more connections on LinkedIn, and it leads to 42% larger deals, 17% higher win-rates, and 15% more pipeline. You can help solve that by recording and displaying your name pronunciation on your LinkedIn profile.
Boosting SaaS Growth through Data Analytics” combines role clarity with impactful keywords.
At this point, you’ve got awesome, eye-catchy images and a killer headline that’s going to hook anyone looking at your LinkedIn profile. Headlines definitely carry a lot of weight when it comes to being found in search results, but LinkedIn isn’t stopping there. They scan every section of your profile and the more matches you have, the more frequently you’ll show up and get called. She uses it to speak to her audience and tell them exactly what she can deliver. Instead of searching for Thai food, recruiters are searching for keywords that match the position they’re hiring for.
Start Publishing Content On Linkedin
A good LinkedIn skills section highlights a mix of technical skills (70%-80%) and soft skills (30%-20%), relevant to your current role (and the one you aspire to get next). LinkedIn Skills section is a great place to showcase your core competencies. Also, the skills you add there (and proof of having by completing Skills Assessments or earning upvotes from your network) will help you rank higher in search results.
By appearing on camera, sharing your story, and conveying emotions, you can build more rapport with your audience. Suggestions include creating short Q&A videos, which can add value to your community and drive up engagement. Before choosing a format, make sure that it aligns with your goals and intentions. If you have a personal story to share, you could do so through text and images. On the other hand, for educational content, a well-structured document might be better. This small change will help you reach a larger audience, while sparing you the trouble of being bombarded by connection requests from every individual user who’s interested in your content.
Publishing meaningful content on LinkedIn improves your personal brand and visibility on the platform. Posts with high engagement not only appear in your connections’ feeds but also get promoted to other users aka you get more attention to your professional persona. Research indicates profiles with Recommendations tend to rank higher in search results for relevant keywords that recruiters use to discover you.
Add Relevant Certifications And Courses
Now your job is to proofread it, edit it, and add your magic touch. I get excited about opportunities to create mutually beneficial partnerships that drive growth on both sides of the relationship, specifically in the world of tech/digital. It’s your opportunity to give some background, provide context, handle objections, highlight your abilities, and show this person why you are the best option, bar none. The tool is going to parse and analyze your headline in comparison to our ideal headline formula.
The algorithm favors active profiles that create and share industry-relevant content on a regular basis. Use relevant hashtags to increase reach and join broader industry conversations. You can improve searchability by adding the #OpenToWork feature to your profile, sharing interesting data, publishing valuable content, and commenting on posts. You can also add relevant keywords and skills to boost visibility. For hiring, add the “Hiring” symbol to your profile picture 5th digital corp and note the job role in your headline.
Upload Your Linkedin Profile Picture
You have 120 characters available in that field, make use of all of them. You want to include relevant keywords and attract professionalism and powerful words to encourage an emotional connection. The headline is often the first thing someone sees on your profile, so it’s essential to make it impactful. Incorporate keywords relevant to your industry, be clear about your role, and add a touch of creativity to stand out.
Sharing case studies, white papers and other brand content helps to show what the business you work for is all about – and helps people understand what makes you tick. Truth is, there’s no surefire way to do this, especially if potential recruiters have their privacy set to anonymous. Typically, all you’ll see is 5 viewers who checked your profile in the last 90 days. Other viewers will be anonymized and you’d be prompted to upgrade to LinkedIn Premium. To see who viewed your profile, all you have to do is go to the top right of your LinkedIn homepage and click the “Me” tab, where your profile picture is located. Then, right below your name, title, and profile picture, click “View Profile”.
There are Slack communities, Discord channels, Facebook groups, etc. Maybe you’re in a job search group, or maybe you’re part of a bootcamp cohort, or maybe you’ve connected with some people going through their own job searches. Nobody is going to be willing to spend an hour endorsing 50 skills (unless you have amazing friends) so pick and choose which 5-10 you want them to endorse. I’d recommend leveraging that Excel sheet you put together and focusing on the 5-10 skills that appear most frequently across job descriptions. First, the skills you add play into the searchability of your profile and help you show up more often.