The land of Bollywood has given birth to many forms of artistic expressions over the year. Needless to say, the Gully rap movement has taken over the scene in the past couple of years. Hip Hop is gradually on the rise in South Asia and India has been on the forefront. The ‘Suede Gully’ campaign has grabbed all the attention with the latest trailer release.
‘Suede Gully’ is extravagant by all means. Leaders of the hip hop movement – rappers, dancers and street artists alike have joined hands with the leading musicians and visual artists of the industry to create something that has never been done before. It’s raw, gritty, in-your-face but laid back at the same time and this music video is coming your way on November 5.
Still of Divine from Suede Gully
Mumbai-based hip hop artist Divine has left his mark on the scene as a force to be reckoned with. Divine features in the video along with artists like Prabh Deep MC, Khasi Bloodz, Madurai Souljour, dancers like Mukti Mohan and Bboy Flying Machine, as well as street artists Shilo Shiv Suleman, Anpu, Indian Artists among others.
Still of Mukti Mohan from Suede Gully
With 8 different rappers coming together from 4 different parts of the nation, the upcoming collaboration is going to be unlike anything you have ever seen. Not only is their take on everyday life different, each of them have different origin stories which is sure to be epic. Displaying unity in diversity between four languages – Hindi, Punjabi, Khasi and Tamil.
Still of Khasi Bloodz from Suede Gully
Hip Hop is spreading no less than a revolution across South Asia and seeing this unity in diversity is certainly a bliss. The once unknown genre is now on its way to reach massive following in India. ‘Suede Gully’ is a promising step towards the same direction – to bridge the gap between the people and the street art form.