After kick-starting their #HipHopMovement earlier this year, Saavn has now launched a brand new audio show called ‘Hip Hop Highway’.
The music streaming platform aims to cover the journey of the Hip Hop movement in India, it’s evolution from being a subculture to becoming such a huge part of the mainstream music industry today.
‘Hip Hop Highway’ first season will have 12 episodes, with Saavn releasing a 25-30 minute episode each Wednesday. The show will hear from mainstream desi hip hop artists like Raftaar and Badshah amongst others. British-Indian DJ & Radio Presenter Bobby Friction will be featured in the first episode along with Raftaar.
It will also feature underground artists Divine, Prabh Deep and Naezy who have jumped to mainstream success in recent months. Apart from artists, the show will hear from producers, labels and promoters discussing aspects of desi hip hop as a genre.
Hosted by Raaj Jones, ‘Hip Hop Highway’ will be a very interactive interview series. Artists will be interviewed on-site during recording and mixing sessions. With, listeners will be privy to a range of conversations, from insights into the evolution of desi hip hop to the international scene, and exclusive unreleased tracks to live performances from their favourite hip hop artists.
Co-founder and Executive Chairman of Saavn, Paramdeep Singh stated, “With ‘Hip Hop Highway’ we want to trace the origins of the genre in the country, with artists relating their journeys to the top. What was once deemed a subculture has today successfully become mainstream Indian music and Saavn is delighted to be the first audio streaming service to tell this story.”
‘Hip Hop Highway’ looks to be a promising show, especially in terms of covering the history of mainstream desi hip hop. However, only time will tell how deep the show goes to discover the hidden gems of the desi hip hop underground movement in India.
The show started streaming on February 22nd and will air every Wednesday for the next 12 weeks exclusively on Saavn.
Check out the first episode here.