Yes, you heard it right our own Naezy has given the Hotstar’s IPL 2017 campaign. Hotstar, a video on demand platform by Star India has recently launched its ‘Vivo IPL 2017’ commercial. It’s a 60- second film and is the first one followed by other shorter films which will get launched as the campaign progresses. The film is created by Creative Land Asia.
The track of the film is composed by Sneha Khanwalkar and the voice is given by rapper Naezy. The theme of the film is obviously cricket but it has showcased mainly the typical Indian city with people from all walks of life playing cricket. It is different from other IPL commercials as this one was putting more effort in showcasing fans enjoying cricket action. The main motive behind the campaign is to promote audience to watch IPL on Hotstar app as it will show live coverage of the gaming event.
According to some sources, Ajit Mohan, CEO of Hotstar quoted:
With Hotstar, the old narrative of cities turning into ghost towns during IPL is passé. The audience’s life has gotten busier and thanks to IPL on mobile with Hotstar, there is no longer any need to make a trade-off between your passion for cricket and going on with daily life. The action on the field can heat up at any time and Hotstar is your ally for not missing a single hot moment, no matter where you are. Na life rukegi na game rukega.
However, it’s a moment to rejoice for all desi hip-hop artist in the scene as the preference of brands have changed over the years as they are now shifting towards hip-hop which is a good news for desi hip-hop as this shows how immensely the whole scene is growing.
Watch the Nazezy’s IPL 2017 commercial here: