Hip-Hop has been developing in India & in it’s surrounding Desi nations from a long time now. India’s Bollywood industry has been using elements of Hip-Hop for more than a decade now. Almost every producer is using pop/rap flavor in their clubs songs & even fashion brands are using the impact of Hip-Hop tracks to sell their products & brand value.
By the term ‘Hip-Hop’, I’m not just talking about rap here. Rap is an element of Hip-Hop culture which is used in other genres of music. Hip-Hop dance forms, Hip-Hop rhythms & many other elements are being used in the music industry right now. Is it because of the growth in the number of Hip-Hop listeners or is it because of it’s cultural attraction?
Before Yo Yo Honey Singh came into the music industry, there was UK Bhangra Industry that was using rap as a filler in the interlude sections of their songs. Pop/Rap culture got it’s hype with Honey Singh’s fusion of Hip-Hop with any other genre of music. Bohemia was the first major artist who re-introduced Hip-Hop to Bollywood with tracks like CC2C & I Got The Picture and that was way before Honey took the scene over. Bohemia’s nature of keeping a distance from the mainstream music changed the perception of general Hip-Hop in the eye of casual music listeners. If Bohemia is considered as the pioneer of Desi Hip-Hop, I consider Yo Yo as the pioneer of pop/rap. He made it popular at least.
Recently, we’ve seen a remarkable growth in the pop/rap at least. Akshay Kumar spat a couple of verses on CC2c, Abhishek Bachchan recorded Right Here, Right Now, Ranveer Singh recently did Don’t Hold Back for Jack & Jones. Baba Sehgal‘s Aaja Meri Gaadi Mein Baith Ja had Hip-Hop elements in it. Yeh Kaali Kaali Aankhein had a pop/rap verse by Anu Malik in it. Hip-Hop was not popular as a term in the Bollywood music scene but it’s elements were there for sure.
Ranveer Singh has been supporting artists like Naezy & Divine and there’s a biopic that is being made on the life of a struggling rapper who literally started off from the bottom. It is said that this movie is inspired from the life of these two rappers. A biopic on the life of Bohemia was also announced a few days ago & it’s highly anticipated by his fans right now.
Badshah recently did a collaboration with one of the most famous Dance-Hall artists, Sean Paul. How many other Indian Hip-Hop artists have you seen working with famous international acts like him? No one can deny that his contribution in the industry has been remarkable. Badshah, Raftaar, Honey Singh & many others are doing the same thing that Pitbull, Chris Brown & many others artists are doing in the west. Honey Singh’s Manala Trance was recently sampled on M.I.A.‘s single, Swords recently. Big news. Right?
It doesn’t matter if you like Hip-Hop, pop/rap music or not because general audience is liking it. The overall Hip-Hop culture is growing because of it’s elements & it’s craze in the underground music industry.