Best Underground Music Video Directors | Part I

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In today’s world, a good track is not just about a good audio. Your sound should look good as well. Mostly, the people memorize the lyrics of their favorite tracks but they do not recognize the effort behind the visuals. These people makes a track look good on the screens.

Here is the part 1 of this series:

Manjeet Singh, professionally known as Velly aka V.R. Creative Films, is a Chandigarh based video director. Initially, he started off as a rapper but later he switched his career into music video direction.

He is the member of Mohali-based hip-hop crew Kala Kurta Gang. Tracks like “Mitra Da Swag” featuring Deep Jandu, Divine, and Gangis Khan with the whole KKG team and “Ridin” featuring Sikander Kahlon and Sady Immortal are his best work till now.

2.Inflict

Prakarsh Tewari aka Shot ByInflict is a Noida-based music video director. He has worked with almost every dope rapper of Delhi/NCR region.

You can see his work in the tracks like “Ready” by Yungsta, “Seedhe Maut Anthem” by Encore ABJ and Calm and several others. He is teaming up with Lakshya for a track “Bottoms Up” for his next project.

3. Rahul Beniwal

Rahul Beniwal is not the traditional video guy. If you are in desi rap scene and you don’t know Rahul Beniwal, you’re in the wrong place.

He is the most hardworking and respected typographical video directors in the scene. He has also worked with Hard Kaur, Badshah, Fazilpuria and several others.

4. CanFuse

CanFuse is a Mumbai based video production and illustration studio. It deals with the video direction to the editing of the video.

They have worked on videos like “Dekh Kaun Aaya Wapas” by KR$NA  and “Meri Baari” featuring Kidshot and KR$NA.

5. Zummer Production

Zummer Production deals with the music video direction, photography, and creative retouching. When you go through their work, you will realize the fact that they are way too underrated.

You can watch their work on tracks like “Me, Myself And I” by Slyck TwoshadeZ. These boys are dope and you should watch out for their upcoming projects.

In the honor of these heroes, let’s take a moment to acknowledge best music video directors working in the underground desi hip-hop scene.