Hip-Hop fashion is a huge part of the the culture. Since the birth of the culture and its subsequent style/fashion, a few things have evolved and changed in the past thirty years. The 90s saw the birth of hip-hop clothing, even though the genre was really brought about the early 80’s.
It first evolved within the Bronx, a part of New York City. too Early on hip-hop covering was dominated by ample jewelry, sneakers with phat (wide) lace, and sportswear.
Sports companies like Adidas and Nike were the foremost worn garments within the scene, although bomber jackets became a part of the culture soon after. Through the 90s, the genre started becoming heavily influenced by the west coast, and people like Will Smith started introducing things like Flat Top hairstyles and high top sneakers. However, the core of the its fashion style was still the same.
As rappers shaped hip hop as a music genre through the ‘90’s, the clothing evolved with it. Hip-Hop became more and more popular, and the clothes also got attention from their fans; the popularity was so big that even high-class fashion designers were looking into culture for inspiration for their line of clothing. However Old School Hip-Hop and clothing are still a nostalgic and important part of hip hop history.
In the early 90’s, hip hop fashion becomes influenced by traditional African dress, Bright colors, large pants, and headwear and were heavily influenced by this style of dress. Michael Jordan also became a big name in the scene, and Nike continued to drive the sportswear side of the culture.
For those looking to nail the look of Busta Rhymes or Ja Rule, peep our list below:
In the early ‘90s, when Timberland was serving its core customer base of blue-collar workers who adored the brand’s boots for their tough looks, superior quality, and waterproofing. The company noticed a strange thing happening in New York City, The Big Apple’s hustlers, rappers and scoundrels, miles away from Timberland’s rural heartland were oblivious to the brand’s reputation had become obsessed with their kicks. Some of the best-known rappers of the era were proponents of the boot, including 2Pac and Notorious B.I.G. “Timbs for my hooligans”
Coogi Sweaters were one of the most popular clothing rappers used to wear in the ’90s. Although Coogi is having a slight renaissance courtesy of artists like Drake, Big Sean, who has never been one to shy from the crazy sweaters, the brand was a staple of 1990 hip hop culture
This brand speaks the volume about the 1990’s hip-hop era and was worn relentlessly by artists and fans alike through the entire decade. Fubu doesn’t entirely have the same appeal it used to, for obvious reasons
Unfortunately, FILA is another brand that didn’t quite transition successfully into the 2000s. Millennials will remember this brand specifically for its sneakers, sweatbands and bucket hats. A number of hip-hop artists seen wearing the brand and was very popular among them
Like everything else in the early to mid-’90s, Starter jackets came in bold and gaudy colors. The original satin button-up was the company’s flagship item, arguably the most memorable. A starter jacket can go a long way in completing your 1990s hip-hop inspired look.
Meant to be worn upside- down, designer visors flourished in hip-hop circles in the 1990s. Gucci or Fendi iterations were arguably the most popular designer visor of that time.
The Long Tees were very popular. Just adds some inches onto the sleeves and body length, and you’ve got yourself a tall tee. No logos are necessary, the ridiculously oversized fit is enough of a statement.
Phat Farm was introduced by Russell Simmons, co-founder of Def Jam, Phat Farm and Baby Phat successfully outfitted a generation of male and female fans. The brand has a collection of sneakers, T-Shirts, Jewellery and other hip-hop essentials. The brand was heavily endorsed by some of the biggest hip-hop artists.
The applications of a bandana are nearly unlimited. Rock it under a hat, hang from your belt loop, or use one to show your gang affiliations. This pattern can also extend effortlessly into apparel such as sweatpants and T-shirts. The legendary hip-hop artist 2Pac loved wearing bandanas and made it more popular among hip hop admirers.